Ranking
factor of website depends on 250 parameters of Google. Following are some of
the factors:
·
Keyword in Title
- Keyword in
Title must limited to 60 to 70 characters.
- Keyword in
Title creates positivity to user.
·
Relevance
- It is the
term used to describe how connected or applicable the SERP is to the
keyword.
- Relevance if
the Search Query within the Title
- Relevance if
the Search Query with the SERP Description
- Content
Relevance with respect to the Query
- Relevance of
the internal, outbound & incoming links with search key words.
·
Page Rank
Page Rank is one of the factors used
by Google to determine the ranking of a page. A high page rank does not mean
high SERP ranking. Ranking is given from 0 to 10 otherwise it is denoted as
‘unranked’.
·
Quality Links
The popularity of targeted page is
increases with every other page the reference it. It is not the number; it is
the quality of the linking document. Not all incoming links are treated equal.
·
Content
The proximity and
length of the content should be good enough to understand.
·
Keywords
1.
in Content
2.
in Meta Tags
3.
in Anchor Texts
4.
in Menus and
Description
5.
in Alt Image Tag
6.
In URL’s
7.
in Folder Name
·
Links from Authority Sites
Any link from academics &
education journal indicates an expert & authority status for the site. This
is given a very high importance by the search engines.
·
Links from Blogs
- References
in major blogs are a proof of site maturity in terms of content &
authority.
- This
improves the reputation & perception of the site visitors.
- Search
engines offer blog search capability to users.
·
Site / Domain Age
- The longer a
site is existing, the better the scrutiny & quality of the contents.
- The greater
the domain age, the more exhaustive the content of the site.
A long standing domain will have more quality
inbound links and thus a higher PR & SERP ranks.
