WHAT
IS MARKETING?
Marketing can be defined as the action
or business of promoting and selling products or services. It includes market
research and advertising.
WHAT
IS DIGITAL MARKETING?
Digital Marketing is one of medium
through which one can promote their products or brands via one or more forms of
electronic media. For example, advertising mediums that might be used as part
of the digital marketing strategy of a business could include promotional
efforts made via the Internet, social media, mobile phones and electronic
Media.
Digital marketing is a broad term that
refers to various promotional techniques deployed to reach customers via
digital technologies.
Digital marketing
includes a raft of Internet marketing techniques, such as search engine
optimization (SEO), search engine marketing (SEM) and link building. Digital
Marketing is categorized in two different terms:
1.
Organic search results
are result listings for which you don’t spend money. You have to optimize your
website properly to get a good place in those listings. E.g. in Google, 10
results appears on the single page that is called organic search results.
2.
Inorganic search results or paid
listings or sponsored listings are those for which you buy keywords to rank
for. E.g. in Google 2-5 results on the right hand side and 2-3 results on the
top of the page (usually with light yellow background) are paid listings.
