RANKING FACTORS OF GOOGLE

Ranking factor of website depends on 250 parameters of Google. Following are some of the factors:

·         Keyword in Title

1. Keyword in Title must limited to 60 to 70 characters.
2. Keyword in Title creates positivity to user.

·         Relevance

1. It is the term used to describe how connected or applicable the SERP is to the keyword.
2. Relevance if the Search Query within the Title
3. Relevance if the Search Query with the SERP Description
4. Content Relevance with respect to the Query
5. Relevance of the internal, outbound & incoming links with search key words.

·         Page Rank

Page Rank is one of the factors used by Google to determine the ranking of a page. A high page rank does not mean high SERP ranking. Ranking is given from 0 to 10 otherwise it is denoted as ‘unranked’.

·         Quality Links

The popularity of targeted page is increases with every other page the reference it. It is not the number; it is the quality of the linking document. Not all incoming links are treated equal.

·         Content

The proximity and length of the content should be good enough to understand.

·         Keywords

1.      in Content

2.      in Meta Tags

3.      in Anchor Texts

4.      in Menus and Description

5.      in Alt Image Tag

6.      In URL’s

7.      in Folder Name

·         Links from Authority Sites

Any link from academics & education journal indicates an expert & authority status for the site. This is given a very high importance by the search engines.

·         Links from Blogs

1. References in major blogs are a proof of site maturity in terms of content & authority.
2. This improves the reputation & perception of the site visitors.
3. Search engines offer blog search capability to users.

·         Site / Domain Age

1. The longer a site is existing, the better the scrutiny & quality of the contents.
2. The greater the domain age, the more exhaustive the content of the site.

A long standing domain will have more quality inbound links and thus a higher PR & SERP ranks.

21 Metrics for Measuring Online Display Advertising - Digital Marketing and Analytics by Anil Batra

DIGITAL MARKETING

WHAT IS MARKETING?

Marketing can be defined as the action or business of promoting and selling products or services. It includes market research and advertising.

WHAT IS DIGITAL MARKETING?

Digital Marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic Media.

Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies.

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. Digital Marketing is categorized in two different terms:

1.      Organic search results are result listings for which you don’t spend money. You have to optimize your website properly to get a good place in those listings. E.g. in Google, 10 results appears on the single page that is called organic search results.

2.      Inorganic search results or paid listings or sponsored listings are those for which you buy keywords to rank for. E.g. in Google 2-5 results on the right hand side and 2-3 results on the top of the page (usually with light yellow background) are paid listings.